The opportunity
Every mature market eventually gets a price tape. Aviation never did.
Stocks have tickers. Homes have Zestimates. Even used cars carry book values in every glove box in America. Private aviation — fractional ownership, on-demand charter, pre-owned aircraft — remains the conspicuous exception: tens of billions in annual transaction value, negotiated in private, priced by relationship.
That opacity is not a feature. It is a vacuum. And vacuums in markets this large do not stay empty; they get filled by whoever arrives first with credible data and a name the market trusts.
"The company that defines how private aviation is priced will be named, inevitably, like the thing it does."
